Perspectives

January 2025 marks not just a new chapter in American politics but an exciting time for crypto and Web3, as the industry prepares for President Donald Trump’s return to the White House. With executive orders and market ripples expected to impact the financial sector soon after Trump takes office, anticipation as to whether the U.S. will become the “crypto capital of the planet” could not be higher.

During last year’s presidential race, Trump gave several indications of a more crypto-friendly environment under his administration. Approaching his second inauguration, Trump has already taken promising steps to align with his campaign-trail bullishness. Here are some key developments that crypto and blockchain companies should pay attention to throughout 2025 and ways to capitalize on them.

Changing of the guards

Trump has already tapped key figures who embody the more liberated approach to financial regulation he espoused on the campaign trail. Paul Atkins, renowned for his advocacy of crypto and lighter regulation, will head the Securities and Exchange Commission (SEC) and is expected to ease regulatory burdens, helping to streamline crypto adoption and promote integration into mainstream finance.

Alongside Atkins, venture capitalist David Sacks will serve as the U.S.’s artificial intelligence and crypto czar and lead the country’s first-ever crypto council. Sacks will look for collaboration between government entities and the private sector, aiming for a strategy that bolsters innovation while securing the nation’s digital economic interests. And with more crypto advocates expected to be recruited under Trump’s regime, this combination of advocacy, deregulation and strategy will be pivotal in positioning the U.S. as a leader in the global crypto marketplace.

For crypto startups and scaleups looking to capitalize on this shift in leadership, consider engaging a strategic advisor, like Trilligent, with a deep understanding of Washington’s regulatory environment. Focus on cultivating alliances with key crypto influencers and decision makers who can offer institutional guidance and help validate your path forward. This is not just networking; it is mastering the art of influence.

The year for policy reform

On Capitol Hill, the now Republican-majority Congress spells potential for crypto policy reform this year. With a legislative body more open to digital innovation and a new crypto proponent, Representative French Hill (R-AR), leading the House Financial Services Committee, past efforts such as the Financial Innovation and Technology for the 21st Century Act (FIT21) and the Boosting Innovation, Technology, and Competitiveness through Optimized Investment Nationwide Act of 2024 (BITCOIN Act) may find renewed life along with other proposals, such as a national framework for stablecoins, that would catalyze a new generation for digital assets.

These policies lay down the rulebooks for a digital renaissance. Setting the stage for clearer policies and structured guidance creates opportunities for the next wave of success stories in the crypto space.

Navigating the complex policy arena as a young and ambitious enterprise requires more than just a vision; it demands strategic insight and deft planning. During this political transition period, it is crucial for crypto businesses to keep their finger on the pulse of developments in Washington. Again, we recommend partnering with a strategic advisor to help anticipate key legislative developments, potential challenges and growth opportunities.

A startup rally

The SEC’s 2024 approval of the spot Bitcoin exchange-traded fund was a turning point for crypto in the U.S. With hopes for a U.S. Bitcoin reserve, the prospect for crypto innovation in America has never been more inviting. This shift in government support and the steady adoption of crypto by institutions and retail investors hints at a burgeoning period ripe with opportunity for new ventures to thrive.

Working with a strategic advisor that understands the nuances of the evolving financial and tech landscapes is invaluable for any business. Even better, relying on a trusted partner to help mine your brand’s unique story and craft an effective narrative based on your goals can help guarantee resonance within the broader crypto and digital assets community. This kind of partnership ensures that startups are not only able to maximize their growth potential but also position themselves as serious industry competitors.

With a new dawn in sight, crypto projects are poised to surge under Trump’s second term. Trilligent is well positioned to help crypto executives, developers and enthusiasts seize the moment. As your business prepares to launch or scale, look for an experienced partner to help you balance the complexities of policy, media and market forces.